delivered top-notch results for 28 satisfied clients across 3 continents
36%
Lead
Retention
100+
Campaigns
Launched
42%
Conversion
Boost
25k+
Leads
Generated
Why Teams Bring Us In (What's Actually Breaking Your Revenue Engine)
We interviewed 60+ Marketing Ops and Marketo practitioners. Here's what they all had in common:
- Lifecycle is broken and no one knows where leads go after MQL
- Marketo ↔ CRM sync issues appear weekly
- No documentation exists, so knowledge lives in people’s heads
- Attribution is a political nightmare because the model is wrong
- Campaign ops is slow and error-prone because everything is custom
- Ops debt compounds, and fixing one thing breaks three others
- Speed-to-lead is slow, and SDRs complain they’re missing leads
- Data quality is hurting segmentation and scoring
This isn’t about “better campaigns.” This is about repairing the foundation so the entire GTM function works as intended.
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Marketo Consultancy Services
Clarity
A clean, predictable, fully understood Marketo infrastructure.
Right now, your instance works — but nobody knows why it works, how it works, or what will break next.
Clarity removes that uncertainty.
What we fix:
- Lifecycle rebuilds (MQL, SAL, SQL, Opp, Win)
- Demographic + behavioral scoring frameworks
- Standardized program architecture (no more one-offs)
- Dedupe + data hygiene
- Field mapping + CRM sync governance
- Privacy & compliance logic (GDPR/CCPA)
- Segmentation cleanup
- Error handling layers
- Full documentation of everything
Outcome:
Your instance becomes predictable, clean, auditable, and scalable — with zero mystery logic.
Conversion
Fix attribution, handoff, and routing — the parts that actually drive revenue.
Marketing can’t defend ROI when attribution is wrong. Sales can’t hit quota when routing logic misfires.
We fix both.
What’s included:
- Multi-touch attribution modernization
- Reverse attribution (find hidden pipeline you already influenced)
- Speed-to-Lead optimization
- Routing logic cleanup & SLA alignment
- Channel/program governance
- Lead source & UTMs repair
- Funnel reporting dashboards
Outcome:
Marketing finally gets credit for the pipeline it creates. Sales gets leads faster. Leadership stops questioning your numbers.
Capacity
Scale execution without scaling headcount.
Ops teams shouldn’t spend hours rebuilding the same program every time.
We automate and templatize execution so you can run 5x more without burning out.
Included:
- Tokenized program templates
- Nurture architectures (TOFU → BOFU → Reactivation)
- A/B testing frameworks
- Quarterly campaign execution pods
- SLA-based execution governance
- AI-assisted copy + asset production
- Marketo admin support
Outcome:
You launch faster, with fewer errors — and your team gets time back.
CLIENT SUCCESS
"Xgrid is more than just a design agency, they are true partners in bringing creative visions to fruition. Their commitment to excellence, innovative approach, and client-centric ethos make them a standout choice for anyone seeking top-notch design services. I wholeheartedly recommend Xgrid.co to anyone looking for a design agency that not only meets expectations but surpasses them with flying colors!"
JELENA DOPUDJ
Sr. Marketing Manager, Alkira
The Xgrid Advantage (Why Teams Choose Us Over Internal Fixes)
We eliminate the root causes
Not symptoms. Not band-aids. We fix the structural issues breaking your GTM engine.
We've rebuilt Marketo instances than most teams will ever touch
Enterprise, mid-market, messy legacy setups — we've seen it all.
We make MOPs look like heroes
Your reporting gets trusted. Your handoff improves. Your throughput increases.
We document everything
Your team can finally scale without tribal knowledge.
We operate like an extension of your team
Daily execution, troubleshooting, strategy, governance — without adding internal headcount.
Resources
Discover expert insights and resources—blogs, guides, and updates—to help you leverage Marketo for measurable growth and efficiency.
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