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Cybersecurity firm doubles website traffic while decreasing Ad spend by 60%

Digital Marketing, Google Ads, LinkedIn

A Cybersecurity Firm Requiring Support in SEM & SMM to Navigate a Challenging Marketing Transition

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Client Intro

The client was facing several challenges in their marketing efforts.  Their search engine marketing (SEM) and social media advertising  campaigns were not generating the desired results. 

Over a period of six months, we observed significant growth in both  SEM and social media advertising. Comparing our results to the  client’s metrics from the previous six months, we saw a notable  improvement in click-through rates, conversion rates, and overall ROI.  The client was able to reach more potential customers and their  marketing performance improved significantly. 

Outcomes Obtained Through Precision  Marketing and Effective Budget Allocation 

 Our marketing strategy was a huge success for our client Not  only were we able to achieve higher than average results, but we  also managed to decrease their spending by 60% 

 Our marketing strategies have led to a significant increase in  new users and sessions on LinkedIn, with growth of over 100%  Additionally, we saw a 20% increase in goal completions.

Overview of key metrics for our Google Ads strategy: 

 Impressions: Increased by 525% 

 Clicks: Increased by 127%

 Avg CTR: Increased by 18%

 Leads: Increased by 9% 

 Cost Per Lead: Decreased by 10%

The challenges our client faced began to significantly impact their campaign performance, ROI, and ad effectiveness as their digital advertising initiatives expanded. Addressing these obstacles was crucial for maintaining success in the competitive landscape of Google Ads and LinkedIn Ads.

— Digital Marketing Manager, Farhan Ahmed

Tools we Used

Focusing on SEM & Social Media  Advertising Lead to Significant Growth in  Traffic & Cost-Saving 

LinkedIn Ads

Their LinkedIn ad strategy was singularly focused on competitive  ads In order to boost ad engagement, website traffic & conversion,  we implemented a more holistic approach by running ads focused on  impression & website traffic goals e utilized the client’s Ideal  Customer Profile & target account lists to reach their target audience 

SEM & Google Ads 

Their Google Ads were limited to search ads and did not  incorporate other types of ads such as retargeting, display, and  video. By expanding their Google ads, we were able to see  significant increases in ads performance. We partnered with our  content team to produce region specific content and landing pages  in different languages and combined with geo-targeting to reach  prospects across the globe in Americas, Europe & MidEast and  Asia Pacific.

Did You Know? 

Our cybersecurity client sought our assistance in navigating through  a challenging marketing transition period, and we were able to  deliver exceptional results. By implementing a holistic approach to  LinkedIn ads and expanding the scope of client’s Google Ads  strategy, we were able to drive engagement and conversions to  new heights. Our targeted marketing efforts and strategic budget  allocation resulted in impressive outcomes, including a doubling of  website traffic and a 60% reduction in spend. Overall, our  marketing strategies have been instrumental in the success of our  client, enabling them to reach their target audience and achieve  their business goals

Secure higher than ever leads from your digital marketing campaigns

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