Balancing automation with authenticity is tough, but mastering it is key to growth in 2025. In the latest XgridTalks episode, Saad Arshed (COO at Xgrid) speaks with Sheri Otto, Growth Marketing Manager and Founder of Growth Lane Strategies.
With her experience at HubSpot and high-growth startups, Sheri shares how to build a frictionless, data-backed, and human-centered demand gen engine.
In this episode, discover:
- Rethinking GTM in a Shifting Landscape:
What’s changing in modern GTM strategies? Learn how partner-led growth, evolving buyer behavior, and smarter workflows are driving impact. - Scaling Smart— AI & GTM on a Startup Budget:
See how AI scales outreach and decision-making for early-stage companies without breaking the bank. - Building Trust with Intent Funnels:
Forget robotic automation. Sheri explains how to design funnels that build trust and connection at scale. - What Drives Conversions in 2025?
Fixing funnel misalignments and turning G2 reviews into demand—how to align CTAs, social proof, and content at every buyer stage. - Personal Brands, AI Content & Virality:
Sheri’s LinkedIn videos drove 9M+ impressions. Hear why personal branding is vital in B2B and how AI video tools fit into the strategy.
Don’t miss out on these transformative insights that will revolutionize your demand generation strategy and set your B2B startup up for success in 2025!
Tune in now and get the edge you need to scale smarter and grow faster.
