Fix Data Hygiene Issues,
Eliminate Duplicates &
Ensure Compliance in
Marketo
Fix Data Hygiene Issues, Eliminate Duplicates & Ensure Compliance in Marketo
Is Dirty Data Killing Your Marketo Performance?
Download Your FREE Expert Guide"Mastering Data Hygiene in Marketo: The Ultimate Playbook"
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Top Marketo & Marketing Experts
John Grundy
Senior Manager at Accenture
Robyn Hatfield
Marketing Director Operations
Kackper Gawlik
Marketo Certified Solutions Architect
Tyron Pretorius
Marketing Operations Manager at Telnyx
Aine Dundas
Head of EMEA Marketing at Notion
Vladlena Mitskaniouk
Head of Marketing at a Stealth Startup
Vlad Croitoru
Freelance Marketing Operations Consultant
Jacqueline Freedman
CEO at Monarch Advisory Founder
“If your Marketo data is messy, your reports are lying to you.”
Frustrated with
Duplicate leads ruining your segmentation and attribution?
Inconsistent data from APIs, forms, and CRM syncs?
Compliance risks from outdated opt-ins and poor tracking?
Sales blaming marketing for “bad leads” due to dirty data?
This guide solves it
Automate data cleaning (no more manual spreadsheet work!).
Prevent duplicates with proven deduplication strategies.
Normalize data at scale (picklists, standardization & more).
Stay compliant with GDPR, CAN-SPAM, and privacy laws.
What’s Inside?
Section01
Fixing Dirty Data in Marketo
- The 7 most common data hygiene mistakes (and how to fix them )
- Automated cleaning workflows (Set-it-and-forget-it rules)
- API data monitoring (Stop bad data at the source)
Section02
Deduplication Mastery
- Marketo vs. Salesforce sync fixes (Prevent dupes at scale)
- When to use ZoomInfo/Alteryx (Advanced dedupe tactics)
- Merge conflict resolution (What to keep/what to delete)
Section03
Data Normalization for Reliable Reporting
- Picklist best practices (Brooke Bartos' proven method)
- Geo-data standardization (2-letter codes that work globally)
- Attribution-ready data (Make your reports actually trustworthy)
Section04
Privacy & Compliance
- GDPR opt-in workflows (With Marketo program templates)
- Cookie-less tracking alternatives (Post-iOS14 solutions)
- Preference center best practices (Reduce unwanted opt-outs)
Real-World Results
“We reduced duplicate leads by 82% in 3 months using these exact workflows.”
Sarah K
Marketing Ops Director, SaaS Company
"Finally solved our Salesforce-Marketo sync issues after years of headaches."
Michael T
Revenue Operations, FinTech
"What truly set Xgrid.co apart was their unwavering willingness to tackle any challenge. Whether it was a last-minute request, a complex customization, or support beyond the agreed-upon scope, their response was always a confident "yes, we can do it." This rare quality instilled trust and significantly eased our operations."
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