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Fix Data Hygiene Issues,
Eliminate Duplicates &
Ensure Compliance in
Marketo

Fix Data Hygiene Issues, Eliminate Duplicates & Ensure Compliance in Marketo

Is Dirty Data Killing Your Marketo Performance?

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"Mastering Data Hygiene in Marketo: The Ultimate Playbook"

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“If your Marketo data is messy, your reports are lying to you.”

Frustrated with

  • Duplicate leads ruining your segmentation and attribution?

  • Inconsistent data from APIs, forms, and CRM syncs?

  • Compliance risks from outdated opt-ins and poor tracking?

  • Sales blaming marketing for “bad leads” due to dirty data?

This guide solves it

  • Automate data cleaning (no more manual spreadsheet work!).

  • Prevent duplicates with proven deduplication strategies.

  • Normalize data at scale (picklists, standardization & more).

  • Stay compliant with GDPR, CAN-SPAM, and privacy laws.

Get the Free Guide

What’s Inside?

Section01
Fixing Dirty Data in Marketo
  • The 7 most common data hygiene mistakes (and how to fix them )
  • Automated cleaning workflows (Set-it-and-forget-it rules)
  • API data monitoring (Stop bad data at the source)
Section02
Deduplication Mastery
  • Marketo vs. Salesforce sync fixes (Prevent dupes at scale)
  • When to use ZoomInfo/Alteryx (Advanced dedupe tactics)
  • Merge conflict resolution (What to keep/what to delete)
Section03
Data Normalization for Reliable Reporting
  • Picklist best practices (Brooke Bartos' proven method)
  • Geo-data standardization (2-letter codes that work globally)
  • Attribution-ready data (Make your reports actually trustworthy)
Section04
Privacy & Compliance
  • GDPR opt-in workflows (With Marketo program templates)
  • Cookie-less tracking alternatives (Post-iOS14 solutions)
  • Preference center best practices (Reduce unwanted opt-outs)

Real-World Results

“We reduced duplicate leads by 82% in 3 months using these exact workflows.”

Sarah K

Marketing Ops Director, SaaS Company

"Finally solved our Salesforce-Marketo sync issues after years of headaches."

Michael T

Revenue Operations, FinTech

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