Marketo Attribution Broken? Here’s How to Fix It.
See exactly which campaigns drive revenue in Marketo—like Ford does.
Discover how 70+ Marketo teams at top companies like Accenture, Notion, Siemens & many more, built accurate revenue reports that keep budgets safe and sales aligned.
Get the Marketo Attribution Playbook Trusted by Top Brands
Top Marketo & Marketing Experts
John Grundy
Senior Manager at Accenture
Robyn Hatfield
Marketing Director Operations
Kackper Gawlik
Marketo Certified Solutions Architect
Tyron Pretorius
Marketing Operations Manager at Telnyx
Aine Dundas
Head of EMEA Marketing at Notion
Vladlena Mitskaniouk
Head of Marketing at a Stealth Startup
Vlad Croitoru
Freelance Marketing Operations Consultant
Jacqueline Freedman
CEO at Monarch Advisory Founder
“Marketo’s attribution is solid, but it’s not enough for revenue tracking.”
Sound familiar? You’re not alone
Frustrated with:
01
Limited tracking (Marketo stops at MQLs—how do you tie efforts to revenue?)
02
Data chaos (UTM errors, duplicate leads, unreliable reports)
03
Sales vs. marketing fights (“Who gets credit for this deal?”).
04
Executive skepticism (“Prove these campaigns actually drive pipeline.”).
This guide solves it. Learn how to:
Simplify attribution (without sacrificing accuracy).
Integrate Marketo with Salesforce/Fivetran for deeper insights.
Fix data hygiene so your reports are trustworthy.
Use ABM + multi-touch to align sales and marketing.
Who Is This For?
Marketo users stuck with last-touch attribution.
Marketing ops tired of cleaning up messy data.
Demand gen needing to prove campaign ROI.
B2B leaders who want sales/marketing alignment.
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Stop Guessing—Start Proving.
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