Cracking Global Expansion with Marketing Automation in Marketo
In this episode, we dive into how one fast-growing company tackled the complexity of launching campaigns across multiple international markets—all without losing speed, control, or personalization.
They faced mounting challenges:
- Managing campaigns across North America, EMEA, and APAC
- Customizing content for local relevance
- Maintaining global consistency and avoiding manual errors
The fix? A smarter Marketo setup:
- Tokenization to quickly localize messaging, content, and time zones
- Automated workflows to handle over a million leads across regions
- Streamlined program hierarchy that balanced central control with local flexibility
What Changed?
- Campaigns went from slow and inconsistent to fast, scalable, and hyper-relevant.
- Marketing teams could focus on strategy, not execution.
- The business engaged new audiences faster—and better.
If global growth is on your roadmap, this episode shows how to automate for it, the right way.
