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Navigating the Growth Curve: Marketing Automation for Global Expansion

Cracking Global Expansion with Marketing Automation in Marketo

In this episode, we dive into how one fast-growing company tackled the complexity of launching campaigns across multiple international markets—all without losing speed, control, or personalization.

They faced mounting challenges:

  • Managing campaigns across North America, EMEA, and APAC
  • Customizing content for local relevance
  • Maintaining global consistency and avoiding manual errors

The fix? A smarter Marketo setup:

  • Tokenization to quickly localize messaging, content, and time zones
  • Automated workflows to handle over a million leads across regions
  • Streamlined program hierarchy that balanced central control with local flexibility

What Changed?

  • Campaigns went from slow and inconsistent to fast, scalable, and hyper-relevant.
  • Marketing teams could focus on strategy, not execution.
  • The business engaged new audiences faster—and better.

If global growth is on your roadmap, this episode shows how to automate for it, the right way.