Winning the ROI Game: Real Results from Smarter Marketing Ops
In this episode we reveal how one B2B company turned around their struggling marketing operations to achieve a 25% increase in ROI. If measuring success and proving impact feels like a constant challenge, this story offers a blueprint for change.
The Marketing ROI Problem
Despite significant investments, the client couldn’t clearly measure what was working. Manual lead routing slowed down the funnel, nurturing was inconsistent, and performance reporting lacked insight.
What Changed
To fix the inefficiencies, we implemented three key solutions:
- Automated lead nurturing workflows to reduce time-to-engagement
- Integrated lead routing systems that improved sales team efficiency
- Advanced Marketo reporting to deliver real-time, actionable insights
The Results
- 25% improvement in marketing ROI
- Faster lead processing and higher conversion rates
- Stronger alignment between marketing and sales
- Clear, data-driven decision-making
Operational efficiency isn’t just about speed—it’s about impact. When marketing automation and analytics work together, teams scale faster and smarter.
