Reverse Attribution In Marketo

Struggling to prove marketing's impact with traditional attribution models in Marketo? This quick demo walks you through a real-world example of Reverse Attribution — a smarter way to identify pipeline-ready leads by mapping buyer journeys from closed-won deals backward. See how we: Started with deals already in the CRM Mapped the touchpoint pattern backward Identified dormant leads following the same behavior Uncovered hidden revenue inside Marketo — fast Built for Marketing Ops, RevOps, and data-driven teams looking to finally say: “Here’s the proof.”