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Scaling Global Marketing: How Marketo Made It Easy

In this episode, we explore how a client struggled to scale their marketing efforts across multiple international markets. Managing regional differences and repetitive tasks became overwhelming, putting expansion efforts at risk.

The Shift to Scalable Global Marketing Automation

We stepped in to help them streamline and scale their marketing across borders. Here’s how:

  • Automation Workflows for Scale:
    We built automated systems to handle repetitive campaign tasks—saving time and reducing human error.
  • Tokenization for Personalization:
    Instead of rebuilding each campaign from scratch, we used tokenization to customize messaging by region and audience type.
  • Operational Efficiency:
    We optimized internal resources to ensure their team could manage over a million leads while keeping overhead costs low.

The Results: Seamless Global Growth

  • Tailored campaigns across multiple regions
  • Over a million leads managed effectively
  • Significant cost and time savings through automation

Conclusion

By implementing smart automation and scalable processes, the client achieved global reach without burning out their marketing team.