In this episode, we explore how a client scaled their marketing operations from chaos to control—going from scattered processes to launching over 15,000 campaigns with ease.
We restructured their entire campaign management system using Marketo. Here’s how we transformed their marketing engine:
- Standardized Program Hierarchy:
Created a clear, repeatable structure in Marketo for consistent and scalable campaign creation. - Reusable Templates:
Built flexible templates for webinars, nurture tracks, and events—reducing manual work and speeding up execution. - Centralized Intake & Documentation:
Streamlined campaign requests and added clear Confluence documentation to enable faster onboarding and execution.
The Results: Efficient Execution, Massive Scale
- 15,000+ campaigns launched without compromising quality
- Consistent branding and minimal errors
- Significant time and cost savings
Conclusion
With the right systems and strategy, scaling campaigns doesn’t have to be overwhelming. Marketo made it easy—and repeatable.
