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Comedy’s the Secret Sauce: B2B SaaS Edition

Have you ever mixed comedy with business?

Have you ever mixed comedy with business? And not just any business, but one where you regularly deal with executives and key decision-makers? While it might sound eccentric, comedy is an amazing element for the digital age. Why? With shrinking attention spans and the rise of platforms like TikTok, YouTube Shorts, Instagram Reels, and Snapchat, you need to stand out. Easier said than done, right?

Now imagine if comedy was mixed with short videos and also delivered value to your target audience. That’s a killer combination! And that’s exactly what we are discussing in this session today! In this episode of Xgrid Talks, Chris Bogue, Strategic Advisor at Sendspark – joins our host, Saad Arshed, COO of Xgrid, to talk about the importance and rise of short-form videos for B2B marketing. Chris emphasizes the importance of short-form videos but also explains the usage and relevance of long-form videos and how they can still be converted for B2B marketing.

The secret sauce of making high-impact short videos is comedy, which Chris is a master of. In this session, he shares his tips with us. Chris believes that by embracing short-form videos, marketers can not only enhance brand visibility but also adapt to changing consumer preferences, ultimately leading to increased brand awareness, customer loyalty, and conversions in an ever-evolving digital marketplace.