Marketo offers a valuable feature: archive folders. This functionality allows you to declutter your workspace while retaining access to past campaigns and assets. Let’s explore what archiving entails and how it can benefit your Marketo organization.
The Archiving Process
Marketo provides the capability to convert existing folders into archive folders. The archiving process affects different aspects of your content:
- Search Visibility: Once archived, the folder and its assets become invisible in search results. Searching for a program or event within an archive folder won’t yield results in the standard view. However, archived folders can still be located using the global search function (more on that later).
- Auto-suggestions: Assets within archived folders no longer appear in auto-suggestions. This helps to streamline suggestions within the Design Studio when creating emails or landing pages by focusing on your active content.
- Template Availability: Archive templates won’t be available for selection when creating new emails or landing pages in Design Studio.
What Doesn’t Change?
While some functionalities are restricted, archiving offers key benefits:
- Archived Content Accessibility: Global search can still find archived folders and their content. This ensures you can locate past campaigns and assets when needed.
- Continued Functionality: Any asset that is currently in use will continue to function even after it’s archived. This means your existing campaigns will run smoothly without interruption.
- Reporting with Archived Data: You can use filters to select archived assets for inclusion in reports. This allows you to analyze historical data alongside your current marketing initiatives.
Making Informed Archiving Decisions
Archiving folders is a useful way to organize your Marketo workspace and maintain a focus on active campaigns. However, it’s important to consider what content you archive to ensure you don’t lose access to crucial information.
By understanding the impact of archiving and using it strategically with the help of our Marketo consulting services, you can streamline your Marketo environment, make the most of its functionalities, and ensure the long-term success of your marketing initiatives.
