{"id":14143,"date":"2026-09-16T15:52:30","date_gmt":"2026-09-16T15:52:30","guid":{"rendered":"https:\/\/www.xgrid.co\/resources\/?post_type=success-stories&#038;p=14143"},"modified":"2026-09-17T11:28:26","modified_gmt":"2026-09-17T11:28:26","slug":"google-ads-for-staffing-companies","status":"publish","type":"success-stories","link":"https:\/\/www.xgrid.co\/resources\/success-stories\/google-ads-for-staffing-companies\/","title":{"rendered":"Google Ads Campaign Case Study: 8 Markets, 2,200+ Clicks, 127 Tracked Calls"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14143\" class=\"elementor elementor-14143\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67ba2cc e-con-full e-flex e-con e-parent\" data-id=\"67ba2cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b8caf elementor-widget elementor-widget-html\" data-id=\"e9b8caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Space+Grotesk:wght@500;600;700&family=Inter:wght@400;500;600;700&family=JetBrains+Mono:wght@400;500;700&display=swap\" rel=\"stylesheet\">\r\n\r\n<style>\r\n\/* \u2550\u2550 1. DESIGN TOKENS \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n:root{\r\n  \/* \u2014 Brand colors \u2014 *\/\r\n  --paper:      #FFFFFF;   \/* page background            *\/\r\n  --paper-2:    #F5F6F8;   \/* alternating section wash   *\/\r\n  --paper-3:    #EEF0F4;   \/* insets \/ code surfaces     *\/\r\n  --ink:        #0A0E1A;   \/* primary text + dark panels *\/\r\n  --ink-2:      #3A4356;   \/* secondary text             *\/\r\n  --ink-3:      #6B7488;   \/* muted \/ captions \/ mono    *\/\r\n  --line:       #E3E6EC;   \/* hairlines & borders        *\/\r\n  --line-2:     #D2D7E0;   \/* stronger dividers          *\/\r\n\r\n  --brand:      #6f63de;   \/* Xgrid accent \u2014 \"agentic\/active\"  *\/\r\n  --brand-link: #6f63de;   \/* accent for text\/hover on light   *\/\r\n  --brand-ink:  #6f63de; \r\n  --brand-tint: #EDF1FF;   \/* light accent wash                *\/\r\n  --ok:         #17805B;   \/* success\/\"validated\" ONLY         *\/\r\n  --ok-tint:    #E7F3EC;\r\n\r\n  --on-dark:    #EDEFF5;   \/* body text on --ink panels  *\/\r\n  --on-dark-2:  #9AA2B6;   \/* muted text on --ink panels *\/\r\n\r\n  \/* \u2014 Type families \u2014 *\/\r\n  --font-display: 'Bower-Bold', 'Space Grotesk', system-ui, sans-serif;\r\n  --font-body:    \"Inter\", system-ui, sans-serif;\r\n  --font-mono:    \"JetBrains Mono\", ui-monospace, monospace;\r\n\r\n  \/* \u2014 Type scale (fluid) \u2014 *\/\r\n  --fs-mono:   0.75rem;   \/* 12px eyebrows \/ captions \/ labels *\/\r\n  --fs-small:  0.875rem;  \/* 14px                              *\/\r\n  --fs-body:   1.0625rem; \/* 17px body                         *\/\r\n  --fs-lead:   1.1875rem; \/* 19px lead paragraphs              *\/\r\n  --fs-h4:     1.0625rem; \/* 17px                              *\/\r\n  --fs-h3:     clamp(1.15rem, 1rem + 0.7vw, 1.375rem);\r\n  --fs-h2:     clamp(1.6rem, 1.25rem + 1.7vw, 2.25rem);\r\n  --fs-h1:     clamp(2.1rem, 1.4rem + 3.4vw, 3.5rem);\r\n  --fs-stat:   clamp(2rem, 1.5rem + 2vw, 2.9rem);\r\n\r\n  \/* \u2014 Spacing scale (8px base) \u2014 *\/\r\n  --s1:4px; --s2:8px; --s3:12px; --s4:16px; --s5:24px;\r\n  --s6:32px; --s7:48px; --s8:64px; --s9:80px; --s10:96px; --s11:120px;\r\n\r\n  \/* \u2014 Layout \u2014 *\/\r\n  --container: 1160px;   \/* full page width  *\/\r\n  --measure:   680px;    \/* prose reading width *\/\r\n  --radius:    14px;\r\n  --radius-sm: 9px;\r\n  --section-y: clamp(56px, 4vw + 40px, 104px);\r\n\r\n  --shadow-sm: 0 1px 2px rgba(10,14,26,.05), 0 1px 1px rgba(10,14,26,.04);\r\n  --shadow-md: 0 12px 34px -14px rgba(10,14,26,.18);\r\n}\r\n\r\n\/* \u2550\u2550 1b. BRAND DISPLAY FONT \u2014 Bower \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n@font-face{font-family:\"Bower\";font-style:normal;font-weight:500;font-display:swap;\r\n  src:local(\"Bower Medium\"),url(\"fonts\/Bower-Medium.woff2\") format(\"woff2\"),url(\"fonts\/Bower-Medium.woff\") format(\"woff\")}\r\n@font-face{font-family:\"Bower\";font-style:normal;font-weight:600;font-display:swap;\r\n  src:local(\"Bower SemiBold\"),url(\"fonts\/Bower-SemiBold.woff2\") format(\"woff2\"),url(\"fonts\/Bower-SemiBold.woff\") format(\"woff\")}\r\n@font-face{font-family:\"Bower\";font-style:normal;font-weight:700;font-display:swap;\r\n  src:local(\"Bower Bold\"),url(\"fonts\/Bower-Bold.woff2\") format(\"woff2\"),url(\"fonts\/Bower-Bold.woff\") format(\"woff\")}\r\n\r\n\/* \u2550\u2550 2. RESET & BASE \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n*,*::before,*::after{box-sizing:border-box}\r\n\r\nimg{max-width:100%;height:auto;display:block}\r\na{color:var(--brand-ink);text-decoration:none}\r\nh1,h2,h3,h4{margin:0;font-family:var(--font-display);line-height:1.16;\r\n  letter-spacing:-.02em;font-weight:600;color:var(--ink);word-break:break-word}\r\np{margin:0}\r\n::selection{background:var(--brand);color:#fff}\r\n:focus-visible{outline:2.5px solid var(--brand);outline-offset:3px;border-radius:3px}\r\n\r\n\/* \u2550\u2550 3. LAYOUT PRIMITIVES \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n\r\n\r\n.section{padding-block:var(--section-y);width:100%;overflow:hidden}\r\n.section--wash{background:var(--paper-2);border-block:1px solid var(--line)}\r\n.section--ink{background:var(--ink);color:var(--on-dark)}\r\n.section--ink h1,.section--ink h2,.section--ink h3,.section--ink h4{color:#fff}\r\n.measure{max-width:var(--measure)}\r\n.stack{display:flex;flex-direction:column;gap:var(--s4);min-width:0;max-width:100%}\r\n\r\n\/* \u2550\u2550 3b. TWO-COLUMN SPLIT GRIDS \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.two-col,\r\n.two-col--wide-left,\r\n.two-col--wide-right,\r\n.two-col--spine,\r\n.exec-cols {\r\n  display: grid;\r\n  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);\r\n  gap: clamp(24px, 3.5vw, 48px);\r\n  align-items: start;\r\n  width: 100%;\r\n  max-width: 100%;\r\n  min-width: 0;\r\n}\r\n.two-col--wide-left {\r\n  grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr);\r\n}\r\n.two-col--wide-right {\r\n  grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr);\r\n}\r\n.two-col--spine {\r\n  grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr);\r\n}\r\n.exec-cols {\r\n  grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr);\r\n}\r\n\r\n.two-col > *,\r\n.two-col--wide-left > *,\r\n.two-col--wide-right > *,\r\n.two-col--spine > *,\r\n.exec-cols > * {\r\n  min-width: 0;\r\n  max-width: 100%;\r\n  overflow-wrap: break-word;\r\n}\r\n\r\n@media(max-width:960px){\r\n  .two-col,\r\n  .two-col--wide-left,\r\n  .two-col--wide-right,\r\n  .two-col--spine,\r\n  .exec-cols {\r\n    grid-template-columns: minmax(0, 1fr)!important;\r\n    gap: var(--s6)!important;\r\n  }\r\n}\r\n\r\n\/* \u2550\u2550 4. SYSTEM CHROME \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.eyebrow{font-family:var(--font-mono);font-size:var(--fs-mono);font-weight:500;\r\n  letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);\r\n  display:inline-flex;align-items:center;gap:.6em;margin:0}\r\n.eyebrow .tick{width:16px;height:1px;background:var(--line-2);flex:none}\r\n.section--ink .eyebrow{color:var(--on-dark-2)}\r\n.eyebrow--brand{color:var(--brand-ink)}\r\n\r\n.slug{font-family:var(--font-mono);font-size:var(--fs-small);color:var(--ink-3);\r\n  letter-spacing:.02em;word-break:break-all}\r\n\r\n.sec-head{display:flex;flex-direction:column;gap:var(--s4);margin-bottom:var(--s7);min-width:0}\r\n.sec-head h2{font-size:var(--fs-h2)}\r\n.sec-head .lead{font-size:var(--fs-lead);color:var(--ink-2);max-width:var(--measure)}\r\n.section--ink .sec-head .lead{color:var(--on-dark)}\r\n\r\n\/* \u2550\u2550 5. BUTTONS \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.btn{--_bg:var(--brand);--_fg:#fff;--_bd:var(--brand);\r\n  display:inline-flex;align-items:center;justify-content:center;gap:.55em;\r\n  font-family:var(--font-body);font-size:var(--fs-small);font-weight:600;\r\n  letter-spacing:.01em;line-height:1;padding:.85em 1.35em;border-radius:999px;\r\n  background:var(--_bg);color:var(--_fg);border:1.5px solid var(--_bd);\r\n  cursor:pointer;transition:transform .15s ease,box-shadow .2s ease,\r\n  background .2s ease,color .2s ease;text-align:center}\r\n.btn:hover{transform:translateY(-1px);box-shadow:0 8px 20px -8px rgba(111,99,222,.55)}\r\n.btn svg{width:15px;height:15px;flex:none}\r\n.btn--ghost{--_bg:transparent;--_fg:var(--ink);--_bd:var(--line-2)}\r\n.btn--ghost:hover{--_bd:var(--ink);box-shadow:none}\r\n.section--ink .btn--ghost{--_fg:#fff;--_bd:rgba(255,255,255,.28)}\r\n.section--ink .btn--ghost:hover{--_bd:#fff}\r\n.btn--lg{font-size:var(--fs-body);padding:1.05em 1.7em}\r\n\r\n\/* \u2550\u2550 6. HERO \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.hero{padding-block:clamp(56px,6vw,108px) 0}\r\n.hero__eyebrows{display:flex;flex-wrap:wrap;gap:var(--s3) var(--s5);\r\n  align-items:center;margin-bottom:var(--s6)}\r\n.pill{font-family:var(--font-mono);font-size:var(--fs-mono);font-weight:500;\r\n  letter-spacing:.08em;text-transform:uppercase;color:var(--brand-ink);\r\n  background:var(--brand-tint);border:1px solid #DCE4FF;\r\n  padding:.4em .8em;border-radius:999px}\r\n.hero h1{font-size:var(--fs-h1);margin-block:0 var(--s6);max-width:960px;\r\n  font-weight:600;line-height:1.16}\r\n.hero__dek{font-size:var(--fs-lead);color:var(--ink-2);max-width:880px;\r\n  line-height:1.55}\r\n.hero__cta{display:flex;flex-wrap:wrap;gap:var(--s4);margin-top:var(--s7)}\r\n\r\n\/* Meta rail \u2014 4-up stat\/fact strip *\/\r\n.metarail{display:grid;grid-template-columns:repeat(4,1fr);\r\n  border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;\r\n  margin-top:var(--s8);background:var(--paper)}\r\n.metarail__cell{padding:var(--s5) var(--s5);border-right:1px solid var(--line)}\r\n.metarail__cell:last-child{border-right:0}\r\n.metarail__k{font-family:var(--font-mono);font-size:var(--fs-mono);\r\n  letter-spacing:.1em;text-transform:uppercase;color:var(--ink-3);\r\n  display:block;margin-bottom:var(--s2)}\r\n.metarail__v{font-family:var(--font-display);font-weight:700;font-size:clamp(1.2rem, 1rem + 1vw, 1.6rem);\r\n  color:var(--brand);letter-spacing:-.02em;line-height:1.2}\r\n@media(max-width:760px){.metarail{grid-template-columns:1fr 1fr}\r\n  .metarail__cell{border-bottom:1px solid var(--line)}\r\n  .metarail__cell:nth-child(2n){border-right:0}\r\n  .metarail__cell:nth-last-child(-n+2){border-bottom:0}}\r\n@media(max-width:440px){.metarail{grid-template-columns:1fr}\r\n  .metarail__cell{border-right:0}\r\n  .metarail__cell:not(:last-child){border-bottom:1px solid var(--line)}}\r\n\r\n\/* \u2550\u2550 7. FIGURE \/ DIAGRAM FRAME \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.fig{margin:0;width:100%;max-width:100%}\r\n.fig__frame{position:relative;border:1px solid var(--line);border-radius:var(--radius);\r\n  background:\r\n    linear-gradient(0deg,transparent 23px,var(--line) 24px) 0 0\/24px 24px,\r\n    linear-gradient(90deg,transparent 23px,var(--line) 24px) 0 0\/24px 24px,\r\n    var(--paper-2);\r\n  background-blend-mode:normal;overflow:hidden}\r\n.fig__frame img{position:relative;z-index:1;width:100%;height:auto;display:block;\r\n  object-fit:contain;background:var(--paper)}\r\n.fig__cap{font-family:var(--font-mono);font-size:var(--fs-mono);\r\n  letter-spacing:.06em;text-transform:uppercase;color:var(--ink-3);\r\n  margin-top:var(--s3);display:flex;align-items:center;gap:.6em;line-height:1.4}\r\n.fig__cap b{color:var(--brand-ink);font-weight:600}\r\n\r\n\/* \u2550\u2550 8. STAT CARDS (EXECUTIVE SUMMARY) \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.statgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--s4)}\r\n.stat{border:1px solid var(--line);border-radius:var(--radius);\r\n  padding:var(--s6) var(--s5);background:var(--paper)}\r\n.section--ink .stat{background:rgba(255,255,255,.04);border-color:rgba(255,255,255,.12)}\r\n.stat__n{font-family:var(--font-display);font-weight:700;font-size:var(--fs-stat);\r\n  letter-spacing:-.03em;line-height:1;color:var(--brand);display:block}\r\n.section--ink .stat__n{color:#9FA6FF}\r\n.stat__l{margin-top:var(--s3);font-size:var(--fs-small);color:var(--ink-2);\r\n  line-height:1.4}\r\n.section--ink .stat__l{color:var(--on-dark)}\r\n@media(max-width:820px){.statgrid{grid-template-columns:1fr 1fr}}\r\n@media(max-width:460px){.statgrid{grid-template-columns:1fr}}\r\n\r\n\/* \u2550\u2550 9. REBUILD 2x2 GRID (2 BLOCKS PER ROW) \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.rebuild-grid{\r\n  display:grid;\r\n  grid-template-columns:repeat(2,1fr);\r\n  gap:var(--s5);\r\n  margin-top:var(--s6);\r\n}\r\n@media(max-width:768px){\r\n  .rebuild-grid{grid-template-columns:1fr}\r\n}\r\n.rebuild-card{\r\n  background:var(--paper);\r\n  border:1px solid var(--line);\r\n  border-radius:var(--radius);\r\n  padding:var(--s6);\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:var(--s3);\r\n  transition:transform .2s ease,box-shadow .2s ease;\r\n}\r\n.rebuild-card:hover{\r\n  transform:translateY(-2px);\r\n  box-shadow:var(--shadow-md);\r\n}\r\n.rebuild-card .step-badge{\r\n  font-family:var(--font-mono);\r\n  font-size:var(--fs-small);\r\n  font-weight:700;\r\n  color:var(--brand);\r\n  background:var(--brand-tint);\r\n  border:1px solid #DCE4FF;\r\n  padding:.3em .65em;\r\n  border-radius:var(--radius-sm);\r\n  display:inline-block;\r\n  align-self:flex-start;\r\n}\r\n.rebuild-card h3{\r\n  font-size:var(--fs-h3);\r\n  color:var(--ink);\r\n  line-height:1.25;\r\n}\r\n.rebuild-card p{\r\n  font-size:var(--fs-body);\r\n  color:var(--ink-2);\r\n  line-height:1.6;\r\n}\r\n.rebuild-card ul{\r\n  margin:0;\r\n  padding-left:1.2em;\r\n  display:grid;\r\n  gap:var(--s2);\r\n  color:var(--ink-2);\r\n  font-size:var(--fs-body);\r\n  line-height:1.55;\r\n}\r\n\r\n\/* \u2550\u2550 10. RESULTS PROOF BAR (PROPER BALANCED DESIGN) \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.proof-bar-grid{\r\n  display:grid;\r\n  grid-template-columns:repeat(4,1fr);\r\n  gap:var(--s4);\r\n  margin-top:var(--s5);\r\n}\r\n@media(max-width:920px){\r\n  .proof-bar-grid{grid-template-columns:repeat(2,1fr)}\r\n}\r\n@media(max-width:520px){\r\n  .proof-bar-grid{grid-template-columns:1fr}\r\n}\r\n.proof-card{\r\n  background:var(--paper);\r\n  border:1px solid var(--line);\r\n  border-radius:var(--radius);\r\n  padding:var(--s5) var(--s5);\r\n  display:flex;\r\n  flex-direction:column;\r\n  justify-content:center;\r\n  box-shadow:var(--shadow-sm);\r\n  transition:transform .2s ease,box-shadow .2s ease;\r\n}\r\n.proof-card:hover{\r\n  transform:translateY(-2px);\r\n  box-shadow:var(--shadow-md);\r\n}\r\n.proof-card__num{\r\n  font-family:var(--font-display);\r\n  font-weight:700;\r\n  font-size:clamp(1.8rem, 1.3rem + 1.2vw, 2.4rem);\r\n  letter-spacing:-0.02em;\r\n  line-height:1.15;\r\n  color:var(--brand);\r\n}\r\n.proof-card__num--range{\r\n  font-size:clamp(1.3rem, 1.05rem + 0.8vw, 1.7rem);\r\n}\r\n.proof-card__lbl{\r\n  margin-top:var(--s2);\r\n  font-size:var(--fs-small);\r\n  color:var(--ink-2);\r\n  line-height:1.4;\r\n  font-weight:500;\r\n}\r\n\r\n\/* \u2550\u2550 11. FULL WIDTH TABLES & BANNERS \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.tbl-wrap{border:1px solid var(--line);border-radius:var(--radius);overflow-x:auto;\r\n  -webkit-overflow-scrolling:touch;margin-block:var(--s3);background:var(--paper);\r\n  width:100%;max-width:100%;box-sizing:border-box}\r\ntable.tbl{width:100%;border-collapse:collapse;font-size:var(--fs-small);min-width:340px}\r\ntable.tbl th{font-family:var(--font-mono);font-size:var(--fs-mono);\r\n  letter-spacing:.1em;text-transform:uppercase;color:var(--ink-3);\r\n  text-align:left;font-weight:600;padding:var(--s4) var(--s5);\r\n  background:var(--paper-2);border-bottom:1px solid var(--line)}\r\ntable.tbl td{padding:var(--s4) var(--s5);border-bottom:1px solid var(--line);\r\n  color:var(--ink-2);vertical-align:top;line-height:1.55}\r\ntable.tbl tr:last-child td{border-bottom:0}\r\ntable.tbl td:first-child{font-weight:600;color:var(--ink)}\r\n.tbl .stat-positive{color:var(--ok);font-weight:700}\r\n\r\n.highlight-banner{\r\n  background:linear-gradient(135deg,rgba(111,99,222,.07) 0%,rgba(111,99,222,.15) 100%);\r\n  border:1.5px solid var(--brand);border-radius:var(--radius);\r\n  padding:var(--s6);margin-block:var(--s6);display:flex;flex-direction:column;gap:var(--s2);\r\n  width:100%;\r\n}\r\n.highlight-banner .banner-title{\r\n  font-family:var(--font-display);font-size:clamp(1.5rem,1.2rem + 1.2vw,2.2rem);\r\n  font-weight:700;color:var(--brand-ink);letter-spacing:-.02em\r\n}\r\n.highlight-banner .banner-desc{\r\n  font-size:var(--fs-lead);color:var(--ink-2);max-width:75ch;line-height:1.55\r\n}\r\n\r\n\/* \u2550\u2550 12. CALLOUT & CARDS \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.callout{border-left:3px solid var(--brand);background:var(--brand-tint);\r\n  border-radius:0 var(--radius-sm) var(--radius-sm) 0;padding:var(--s5) var(--s6);\r\n  font-size:var(--fs-body);color:var(--ink);margin-top:var(--s4);\r\n  box-sizing:border-box;max-width:100%}\r\n.callout b{color:var(--brand-ink)}\r\n.section--ink .callout{background:rgba(111,99,222,.15);border-left-color:#9FA6FF;color:var(--on-dark)}\r\n.section--ink .callout b{color:#C2C8FF}\r\n\r\n.chip-group{display:flex;flex-wrap:wrap;gap:var(--s2) var(--s3);margin-top:var(--s4)}\r\n.chip{font-family:var(--font-mono);font-size:var(--fs-mono);\r\n  letter-spacing:.04em;text-transform:uppercase;\r\n  padding:.45em .9em;border-radius:999px;border:1px solid var(--line-2);\r\n  color:var(--ink-2);background:var(--paper)}\r\n.section--ink .chip{background:rgba(255,255,255,.07);border-color:rgba(255,255,255,.16);color:var(--on-dark)}\r\n\r\n.card-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:var(--s4)}\r\n.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);\r\n  padding:var(--s5);display:flex;flex-direction:column;gap:var(--s2);transition:box-shadow .2s ease}\r\n.card:hover{box-shadow:var(--shadow-sm)}\r\n.card h4{font-size:var(--fs-h4);color:var(--ink)}\r\n.card p{font-size:var(--fs-small);color:var(--ink-2);line-height:1.55}\r\n\r\n\/* Conversion Stepper Strip *\/\r\n.journey-bar{display:flex;flex-wrap:wrap;align-items:center;gap:var(--s3);margin-top:var(--s4);padding:var(--s4) var(--s5);background:var(--paper);border:1px solid var(--line);border-radius:var(--radius)}\r\n.journey-step{display:flex;align-items:center;gap:var(--s3);font-family:var(--font-mono);font-size:var(--fs-small);font-weight:600;color:var(--ink)}\r\n.journey-arrow{color:var(--brand);font-weight:700}\r\n\r\n\/* \u2550\u2550 13. PLAYBOOK GRID \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.playbook-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--s5);margin-top:var(--s6)}\r\n@media(max-width:720px){.playbook-grid{grid-template-columns:1fr}}\r\n.playbook-card{border:1px solid var(--line);border-radius:var(--radius);padding:var(--s6);\r\n  background:var(--paper);display:flex;flex-direction:column;gap:var(--s3);\r\n  transition:transform .18s ease,box-shadow .2s ease}\r\n.playbook-card:hover{transform:translateY(-2px);box-shadow:var(--shadow-md)}\r\n.playbook-card .step-num{font-family:var(--font-mono);font-size:var(--fs-mono);\r\n  font-weight:700;letter-spacing:.12em;color:var(--brand)}\r\n.playbook-card h3{font-size:var(--fs-h3);color:var(--ink)}\r\n.playbook-card p{font-size:var(--fs-body);color:var(--ink-2);line-height:1.55}\r\n\r\n\/* \u2550\u2550 13b. ACCORDION \/ FAQ \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.faq-list{display:flex;flex-direction:column;gap:var(--s4);margin-top:var(--s6)}\r\n.faq-item{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;transition:border-color .2s ease}\r\n.faq-item:hover{border-color:var(--brand)}\r\n.faq-item summary{padding:var(--s5) var(--s6);font-family:var(--font-display);font-size:var(--fs-h4);font-weight:600;color:var(--ink);cursor:pointer;list-style:none;display:flex;align-items:center;justify-content:space-between;user-select:none}\r\n.faq-item summary::-webkit-details-marker{display:none}\r\n.faq-item summary::after{content:'+';font-family:var(--font-mono);font-size:1.3rem;font-weight:700;color:var(--brand);transition:transform .2s ease}\r\n.faq-item[open] summary::after{content:'\u2212';color:var(--brand-ink)}\r\n.faq-content{padding:0 var(--s6) var(--s5);font-size:var(--fs-body);color:var(--ink-2);line-height:1.6}\r\n\r\n\/* \u2550\u2550 14. CTA BAND & ORIGINAL FORM \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.cta{display:grid;grid-template-columns:1.2fr auto;gap:var(--s7);align-items:center}\r\n.cta h2{font-size:var(--fs-h2);max-width:24ch}\r\n.cta p{color:var(--on-dark);margin-top:var(--s4);max-width:52ch;font-size:var(--fs-lead)}\r\n.cta__actions{display:flex;flex-direction:column;gap:var(--s3);align-items:stretch}\r\n@media(max-width:820px){.cta{grid-template-columns:1fr}\r\n  .cta__actions{flex-direction:row;flex-wrap:wrap}}\r\n@media (max-width: 767px) {\r\n  .cta { display: block; }\r\n  .cta__actions { margin-top: 20px; }\r\n}\r\n\r\n\/* Fallback form style matching HubSpot theme *\/\r\n.hs-form-input{\r\n  width:100%;\r\n  padding:10px 14px;\r\n  border:1px solid #D2D7E0;\r\n  border-radius:8px;\r\n  font-size:14px;\r\n  font-family:var(--font-body);\r\n  box-sizing:border-box;\r\n  background:#fff;\r\n  color:#0A0E1A;\r\n}\r\n.hs-form-input:focus{\r\n  outline:2px solid var(--brand);\r\n  border-color:var(--brand);\r\n}\r\n.hs-form-label{\r\n  display:block;\r\n  font-size:13px;\r\n  font-weight:600;\r\n  color:#0A0E1A;\r\n  margin-bottom:5px;\r\n}\r\n\r\n\/* \u2550\u2550 15. MOTION \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.reveal{opacity:0;transform:translateY(14px);\r\n  transition:opacity .6s ease,transform .6s ease}\r\n.reveal.in{opacity:1;transform:none}\r\n@media(prefers-reduced-motion:reduce){\r\n  *{animation:none!important;transition:none!important;scroll-behavior:auto!important}\r\n  .reveal{opacity:1;transform:none}\r\n}\r\n<\/style>\r\n\r\n<main>\r\n\r\n<!-- \u2550\u2550\u2550 HERO \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"hero section\">\r\n  <div class=\"container\">\r\n    <div class=\"hero__eyebrows\">\r\n      <span class=\"pill\">CASE STUDY \/\/ PAID SEARCH &amp; PERFORMANCE MARKETING<\/span>\r\n    <\/div>\r\n\r\n    <h1>Google Ads Campaign Case Study: 8 Markets, 2,200+ Clicks, 127 Tracked Calls<\/h1>\r\n\r\n    <p class=\"hero__dek\">How Xgrid built a multi-market paid search program from scratch for a staffing group \u2014 from employer-focused keyword strategy and campaign landing pages to call-based conversion optimization.<\/p>\r\n\r\n    <div class=\"hero__cta\">\r\n      <a class=\"btn btn--lg\" href=\"#cta\">Talk to Xgrid\r\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg>\r\n      <\/a>\r\n      <a class=\"btn btn--ghost btn--lg\" href=\"#summary\">Read the summary<\/a>\r\n    <\/div>\r\n\r\n    <!-- CAMPAIGN SNAPSHOT (HERO METARAIL) -->\r\n    <div class=\"metarail\">\r\n      <div class=\"metarail__cell\"><span class=\"metarail__k\">Geographic markets<\/span><span class=\"metarail__v\">8<\/span><\/div>\r\n      <div class=\"metarail__cell\"><span class=\"metarail__k\">Click-through rate<\/span><span class=\"metarail__v\">7.8%<\/span><\/div>\r\n      <div class=\"metarail__cell\"><span class=\"metarail__k\">Paid search clicks<\/span><span class=\"metarail__v\">2,200+<\/span><\/div>\r\n      <div class=\"metarail__cell\"><span class=\"metarail__k\">Tracked call conversions<\/span><span class=\"metarail__v\">127<\/span><\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 EXECUTIVE SUMMARY \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"section section--ink\" id=\"summary\" style=\"margin-top:var(--s8)\">\r\n  <div class=\"container\">\r\n    <div class=\"sec-head\">\r\n      <p class=\"eyebrow\"><span class=\"tick\"><\/span>Executive Summary<\/p>\r\n      <h2>Building a Google Ads Program Without a Paid Search Baseline<\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"exec-cols\">\r\n      <div class=\"stack\">\r\n        <p class=\"lead\" style=\"color:var(--on-dark);font-size:1.25rem;font-weight:600\">The company wanted to add paid acquisition to its growth engine, but there was no existing Google Ads account to optimize.<\/p>\r\n        <p>Xgrid had to create the paid search program from the ground up \u2014 campaign structure, keyword strategy, ad messaging, landing page experience, and conversion measurement.<\/p>\r\n        <p>The difficult part was not simply launching ads. Staffing-related search terms can signal two very different audiences: employers looking to hire and job seekers looking for work. The campaigns were designed for employers, so every layer of the paid search experience had to make that intent explicit.<\/p>\r\n        <p>Xgrid launched eight geographically focused campaigns, built campaign-specific HubSpot landing pages, wrote employer-focused ad and page copy, and continuously refined the experience as performance data came in.<\/p>\r\n        <p>When the data showed that calls were an important response behavior, the optimization model shifted from a form-first view to call-based conversion tracking.<\/p>\r\n      <\/div>\r\n\r\n      <div>\r\n        <p class=\"eyebrow\" style=\"margin-bottom:var(--s4)\"><span class=\"tick\"><\/span>Campaign Outcome<\/p>\r\n        <div class=\"callout\" style=\"margin-top:0\">\r\n          <b>Empirical Optimization Delivers Immediate Response<\/b><br><br>\r\n          Xgrid launched eight Google Ads campaigns across eight U.S. markets, then adapted optimization around what the performance data revealed: employer decision-makers were often more likely to call than submit a form.\r\n          <br><br>\r\n          The shift produced <b>57 calls in the first week<\/b> and <b>127 tracked call conversions<\/b> to date.\r\n        <\/div>\r\n\r\n        <div style=\"margin-top:var(--s5);background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:var(--radius-sm);padding:var(--s5)\">\r\n          <p class=\"eyebrow\" style=\"margin-bottom:var(--s2);color:#9FA6FF\"><span class=\"tick\"><\/span>Client Profile<\/p>\r\n          <p style=\"font-size:var(--fs-small);color:var(--on-dark);line-height:1.6\">\r\n            A multi-brand staffing company serving employers across several U.S. markets, with separate brand websites and no existing Google Ads benchmark. The program had to generate employer demand while avoiding attracting job seekers using similar keywords.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- WHY THIS MATTERS CALLOUT -->\r\n    <div style=\"margin-top:var(--s7);background:rgba(111,99,222,.12);border:1px solid rgba(159,166,255,.3);border-radius:var(--radius);padding:var(--s5) var(--s6)\">\r\n      <h3 style=\"color:#fff;font-size:var(--fs-h4);margin-bottom:var(--s2)\">Why This Matters for Multi-Market B2B Campaigns<\/h3>\r\n      <p style=\"color:var(--on-dark);font-size:var(--fs-body);line-height:1.6\">\r\n        A paid media program can be technically live and still send the wrong signals. Geography, audience intent, landing-page continuity, and conversion measurement all have to align before campaign performance becomes useful for decision-making.\r\n      <\/p>\r\n    <\/div>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 THE CHALLENGE \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"section\">\r\n  <div class=\"container\">\r\n    <div class=\"sec-head\">\r\n      <p class=\"eyebrow eyebrow--brand\"><span class=\"tick\"><\/span>The Challenge<\/p>\r\n      <h2>The Paid Search Problem: Similar Keywords, Different Buyers<\/h2>\r\n      <p class=\"lead\">The campaign had four constraints that made a generic Google Ads setup risky:<\/p>\r\n    <\/div>\r\n\r\n    <!-- 4 Constraints Cards Grid -->\r\n    <div class=\"rebuild-grid\" style=\"margin-top:var(--s4)\">\r\n      <!-- 01 -->\r\n      <div class=\"rebuild-card\">\r\n        <span class=\"step-badge\">Constraint 01<\/span>\r\n        <h3>01 \u2014 No existing benchmark<\/h3>\r\n        <p>No previous Google Ads account or performance benchmark existed, so the initial structure had to create a clean baseline for learning.<\/p>\r\n      <\/div>\r\n\r\n      <!-- 02 -->\r\n      <div class=\"rebuild-card\">\r\n        <span class=\"step-badge\">Constraint 02<\/span>\r\n        <h3>02 \u2014 Overlapping search intent<\/h3>\r\n        <p>Employer and job-seeker searches often overlap, even though the campaign objective was employer acquisition.<\/p>\r\n      <\/div>\r\n\r\n      <!-- 03 -->\r\n      <div class=\"rebuild-card\">\r\n        <span class=\"step-badge\">Constraint 03<\/span>\r\n        <h3>03 \u2014 Multiple geographic markets<\/h3>\r\n        <p>The company operated across multiple geographic markets, requiring local campaign control rather than one broad national setup.<\/p>\r\n      <\/div>\r\n\r\n      <!-- 04 -->\r\n      <div class=\"rebuild-card\">\r\n        <span class=\"step-badge\">Constraint 04<\/span>\r\n        <h3>04 \u2014 An unknown conversion signal<\/h3>\r\n        <p>The conversion model could not assume that a form submission was the only meaningful action. The team needed to learn how real buyers preferred to respond.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- IMAGE 1: PLACED AFTER \"04 \u2014 An unknown conversion signal\" -->\r\n    <figure class=\"fig reveal\" style=\"margin-top:var(--s7)\">\r\n      <div class=\"fig__frame\" style=\"background:var(--paper);padding:var(--s4);display:flex;align-items:center;justify-content:center\">\r\n        <img decoding=\"async\" src=\"\/resources\/wp-content\/uploads\/2026\/09\/image1-2.png\" \r\n             alt=\"Multi-Market Campaign Architecture and Intent Segmentation\" \r\n             loading=\"lazy\" \r\n             style=\"width:100%;height:auto;max-height:640px;object-fit:contain;border-radius:var(--radius-sm);\" \/>\r\n      <\/div>\r\n      <figcaption class=\"fig__cap\"><b>Fig. 01<\/b> \u2014 Multi-Market Campaign Architecture &amp; Employer vs. Job-Seeker Search Intent Segmentation<\/figcaption>\r\n    <\/figure>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 CAMPAIGN BUILD \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"section section--wash\">\r\n  <div class=\"container\">\r\n    <div class=\"sec-head\">\r\n      <p class=\"eyebrow eyebrow--brand\"><span class=\"tick\"><\/span>Campaign Build<\/p>\r\n      <h2>Launching Google Ads Campaigns Across Eight Markets<\/h2>\r\n      <p class=\"lead\">Xgrid built the paid search foundation from scratch and organized it around geography, employer intent, and campaign-specific conversion paths.<\/p>\r\n    <\/div>\r\n\r\n    <!-- Campaign Layer Matrix Table -->\r\n    <div style=\"width:100%;margin-top:var(--s4)\">\r\n      <div class=\"tbl-wrap\" style=\"margin-top:0\">\r\n        <table class=\"tbl\">\r\n          <thead>\r\n            <tr>\r\n              <th style=\"width:22%\">Campaign layer<\/th>\r\n              <th style=\"width:38%\">What Xgrid implemented<\/th>\r\n              <th style=\"width:40%\">Why it mattered<\/th>\r\n            <\/tr>\r\n          <\/thead>\r\n          <tbody>\r\n            <tr>\r\n              <td>Campaign structure<\/td>\r\n              <td>8 Google Ads campaigns across 8 geographic markets<\/td>\r\n              <td>Creates market-level control and a clean learning structure.<\/td>\r\n            <\/tr>\r\n            <tr>\r\n              <td>Keyword strategy<\/td>\r\n              <td>Research using Google Ads, Google Search Console, Semrush, and AI-assisted analysis<\/td>\r\n              <td>Builds the search plan around observed and researched demand rather than assumptions.<\/td>\r\n            <\/tr>\r\n            <tr>\r\n              <td>Ad messaging<\/td>\r\n              <td>Employer-focused titles and descriptions, refined as data came in<\/td>\r\n              <td>Reduces ambiguity between hiring intent and job-seeker intent.<\/td>\r\n            <\/tr>\r\n            <tr>\r\n              <td>Landing experience<\/td>\r\n              <td>Campaign-specific landing pages built on a HubSpot subdomain<\/td>\r\n              <td>Keeps the message consistent from search query to conversion page.<\/td>\r\n            <\/tr>\r\n            <tr>\r\n              <td>CTA strategy<\/td>\r\n              <td>Employer-specific CTA language<\/td>\r\n              <td>Makes the intended action clearer for business decision-makers.<\/td>\r\n            <\/tr>\r\n            <tr>\r\n              <td>Conversion model<\/td>\r\n              <td>Optimization shifted toward tracked phone calls when behavior supported it<\/td>\r\n              <td>Aligns campaign learning with the response signal buyers were actually using.<\/td>\r\n            <\/tr>\r\n          <\/tbody>\r\n        <\/table>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- Employer-Focused Ads and Landing Pages Subsection -->\r\n    <div style=\"margin-top:var(--s7)\">\r\n      <div class=\"card\" style=\"padding:var(--s6);background:var(--paper);border-color:var(--line-2)\">\r\n        <h3 style=\"font-size:var(--fs-h3);margin-bottom:var(--s3)\">Employer-Focused Ads and Landing Pages<\/h3>\r\n        <p style=\"font-size:var(--fs-body);color:var(--ink-2);line-height:1.6;margin-bottom:var(--s3)\">\r\n          Xgrid wrote the ad titles, descriptions, landing page copy, and CTA language for the campaigns.\r\n        <\/p>\r\n        <p style=\"font-size:var(--fs-body);color:var(--ink-2);line-height:1.6;margin-bottom:var(--s3)\">\r\n          As performance data came in, the team tightened the employer value proposition so the search experience consistently spoke to businesses looking for staffing support rather than candidates looking for jobs.\r\n        <\/p>\r\n        <p style=\"font-size:var(--fs-body);color:var(--ink);line-height:1.6;font-weight:500\">\r\n          Employer-specific ad language was pinned where needed to keep the message visible across impressions, while landing-page CTAs were revised to make the business audience and next step clearer.\r\n        <\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 OPTIMIZATION \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"section\">\r\n  <div class=\"container\">\r\n    <div class=\"sec-head\">\r\n      <p class=\"eyebrow eyebrow--brand\"><span class=\"tick\"><\/span>Optimization<\/p>\r\n      <h2>Optimizing Google Ads Around the Conversion Signal Buyers Actually Used<\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"two-col\">\r\n      <div class=\"stack\">\r\n        <p class=\"lead\" style=\"color:var(--ink-2)\">The campaign initially needed a reliable way to learn what qualified engagement looked like.<\/p>\r\n        <p>As data accumulated, Xgrid identified a meaningful behavior pattern: employer decision-makers in the target markets often preferred to call when they needed immediate staffing information.<\/p>\r\n        <p>Instead of continuing to optimize around form submissions by default, Xgrid shifted the strategy toward call-based conversion tracking and targeting.<\/p>\r\n        <p>That change created a stronger feedback loop between search terms, campaign behavior, and the action employers were taking.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"stack\">\r\n        <div class=\"callout\" style=\"margin-top:0\">\r\n          <h3 style=\"font-size:var(--fs-h4);color:var(--brand-ink);margin-bottom:var(--s2)\">The Empirical Conversion Loop<\/h3>\r\n          <p style=\"color:var(--ink);line-height:1.6\">\r\n            When campaign data indicates that telephone inquiries represent urgent, high-consideration employer demand, shifting ad bidding and keyword weighting toward tracked calls unlocks immediate conversion velocity.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- Conversion Path Stepper -->\r\n    <div style=\"margin-top:var(--s7)\">\r\n      <p style=\"font-family:var(--font-mono);font-size:var(--fs-small);text-transform:uppercase;letter-spacing:.08em;color:var(--ink-3);margin-bottom:var(--s2)\">Conversion Path<\/p>\r\n      <div class=\"journey-bar\">\r\n        <div class=\"journey-step\">Search intent <span class=\"journey-arrow\">\u2192<\/span><\/div>\r\n        <div class=\"journey-step\">Market-specific ad <span class=\"journey-arrow\">\u2192<\/span><\/div>\r\n        <div class=\"journey-step\">Employer landing page <span class=\"journey-arrow\">\u2192<\/span><\/div>\r\n        <div class=\"journey-step\" style=\"color:var(--brand-ink);font-weight:700\">Tracked call<\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- IMAGE 2: PLACED AFTER CONVERSION PATH STEPPER -->\r\n    <figure class=\"fig reveal\" style=\"margin-top:var(--s7)\">\r\n      <div class=\"fig__frame\" style=\"background:var(--paper);padding:var(--s4);display:flex;align-items:center;justify-content:center\">\r\n        <img decoding=\"async\" src=\"\/resources\/wp-content\/uploads\/2026\/09\/image2-2.png\" \r\n             alt=\"Call-Based Conversion Path and Multi-Market Optimization Loop\" \r\n             loading=\"lazy\" \r\n             style=\"width:100%;height:auto;max-height:640px;object-fit:contain;border-radius:var(--radius-sm);\" \/>\r\n      <\/div>\r\n      <figcaption class=\"fig__cap\"><b>Fig. 02<\/b> \u2014 Call-Based Conversion Flow &amp; Multi-Market Performance Feedback Loop<\/figcaption>\r\n    <\/figure>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 RESULTS \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"section section--wash\">\r\n  <div class=\"container\">\r\n    <div class=\"sec-head\">\r\n      <p class=\"eyebrow eyebrow--brand\"><span class=\"tick\"><\/span>Campaign Performance<\/p>\r\n      <h2>Google Ads Campaign Results<\/h2>\r\n      <p class=\"lead\">The Important Result Was Not Just Traffic<\/p>\r\n      <p style=\"color:var(--ink-2);font-size:var(--fs-lead)\">The program created a measurable paid search baseline, proved that employer-focused messaging could generate engagement across multiple markets, and surfaced phone calls as a stronger conversion signal for ongoing optimization.<\/p>\r\n    <\/div>\r\n\r\n    <!-- FULL WIDTH: Results Table -->\r\n    <div style=\"width:100%;margin-top:var(--s4)\">\r\n      <div class=\"tbl-wrap\" style=\"margin-top:0;width:100%\">\r\n        <table class=\"tbl\">\r\n          <thead>\r\n            <tr>\r\n              <th style=\"width:50%\">Metric<\/th>\r\n              <th style=\"width:50%\">Result<\/th>\r\n            <\/tr>\r\n          <\/thead>\r\n          <tbody>\r\n            <tr>\r\n              <td>All-time impressions<\/td>\r\n              <td class=\"stat-positive\">29,000+<\/td>\r\n            <\/tr>\r\n            <tr>\r\n              <td>Click-through rate<\/td>\r\n              <td class=\"stat-positive\">7.8%<\/td>\r\n            <\/tr>\r\n            <tr>\r\n              <td>Clicks<\/td>\r\n              <td class=\"stat-positive\">2,200+<\/td>\r\n            <\/tr>\r\n            <tr>\r\n              <td>Calls in the first week after the strategy shift<\/td>\r\n              <td class=\"stat-positive\">57<\/td>\r\n            <\/tr>\r\n            <tr>\r\n              <td>Total tracked call conversions<\/td>\r\n              <td class=\"stat-positive\">127<\/td>\r\n            <\/tr>\r\n          <\/tbody>\r\n        <\/table>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- Highlight Banner -->\r\n    <div class=\"highlight-banner\" style=\"width:100%\">\r\n      <span class=\"banner-title\">FROM ZERO BASELINE TO 127 CALL CONVERSIONS<\/span>\r\n      <p class=\"banner-desc\">By combining market-level geographic control, disciplined employer-only ad copy, and responsive call-tracking optimization, the paid search program built a sustainable B2B inbound acquisition engine.<\/p>\r\n    <\/div>\r\n\r\n    <!-- RESULTS PROOF BAR -->\r\n    <div style=\"margin-top:var(--s7)\">\r\n      <h3 style=\"font-size:var(--fs-h4);text-transform:uppercase;letter-spacing:.08em;margin-bottom:var(--s4)\">RESULTS<\/h3>\r\n      <div class=\"proof-bar-grid\">\r\n        <div class=\"proof-card\">\r\n          <span class=\"proof-card__num\">29,000+<\/span>\r\n          <div class=\"proof-card__lbl\">All-time impressions<\/div>\r\n        <\/div>\r\n        <div class=\"proof-card\">\r\n          <span class=\"proof-card__num\">7.8%<\/span>\r\n          <div class=\"proof-card__lbl\">Click-through rate (CTR)<\/div>\r\n        <\/div>\r\n        <div class=\"proof-card\">\r\n          <span class=\"proof-card__num\">2,200+<\/span>\r\n          <div class=\"proof-card__lbl\">High-intent employer clicks<\/div>\r\n        <\/div>\r\n        <div class=\"proof-card\">\r\n          <span class=\"proof-card__num\">127<\/span>\r\n          <div class=\"proof-card__lbl\">Tracked call conversions<\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 WHY IT WORKED \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"section\">\r\n  <div class=\"container\">\r\n    <div class=\"sec-head\">\r\n      <p class=\"eyebrow eyebrow--brand\"><span class=\"tick\"><\/span>Analysis<\/p>\r\n      <h2>What Made the Multi-Market Paid Search Strategy Work<\/h2>\r\n    <\/div>\r\n\r\n    <!-- 5 Why It Worked Cards -->\r\n    <div class=\"rebuild-grid\">\r\n      <!-- 01 -->\r\n      <div class=\"rebuild-card\">\r\n        <span class=\"step-badge\">Strategy 01<\/span>\r\n        <h3>01 \u2014 Geography was built into the campaign structure<\/h3>\r\n        <p>Eight campaigns across eight markets gave the program a clearer structure for learning and local optimization.<\/p>\r\n      <\/div>\r\n\r\n      <!-- 02 -->\r\n      <div class=\"rebuild-card\">\r\n        <span class=\"step-badge\">Strategy 02<\/span>\r\n        <h3>02 \u2014 Audience intent was treated as a campaign problem<\/h3>\r\n        <p>Because staffing searches can attract employers and job seekers, the ads and landing pages consistently clarified that the offer was for businesses hiring talent.<\/p>\r\n      <\/div>\r\n\r\n      <!-- 03 -->\r\n      <div class=\"rebuild-card\">\r\n        <span class=\"step-badge\">Strategy 03<\/span>\r\n        <h3>03 \u2014 The landing page was part of the campaign \u2014 not an afterthought<\/h3>\r\n        <p>Xgrid wrote campaign-specific pages and employer-focused CTAs so the paid search message continued after the click.<\/p>\r\n      <\/div>\r\n\r\n      <!-- 04 -->\r\n      <div class=\"rebuild-card\">\r\n        <span class=\"step-badge\">Strategy 04<\/span>\r\n        <h3>04 \u2014 Optimization followed behavior, not assumptions<\/h3>\r\n        <p>When call activity became the stronger response signal, the conversion model changed rather than forcing the campaign to fit a form-only funnel.<\/p>\r\n      <\/div>\r\n\r\n      <!-- 05 -->\r\n      <div class=\"rebuild-card\" style=\"grid-column:1 \/ -1\">\r\n        <span class=\"step-badge\">Strategy 05<\/span>\r\n        <h3>05 \u2014 Campaign decisions stayed hypothesis-driven<\/h3>\r\n        <p>Performance signals, search intent, audience behavior, and documented learnings guided the next round of changes.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 MULTI-MARKET B2B TAKEAWAY \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"section section--wash\">\r\n  <div class=\"container\">\r\n    <div class=\"sec-head\">\r\n      <p class=\"eyebrow eyebrow--brand\"><span class=\"tick\"><\/span>Playbook<\/p>\r\n      <h2>A Repeatable Paid Search Model for Regional Campaigns<\/h2>\r\n      <p class=\"lead\">For teams running paid acquisition across multiple regions, the core lesson is simple: campaign structure, buyer intent, landing-page messaging, and conversion tracking have to reinforce one another.<\/p>\r\n      <p style=\"color:var(--ink-2);font-size:var(--fs-lead)\">A centralized strategy can still allow market-level learning when the campaign architecture is designed for it.<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"two-col\">\r\n      <div class=\"stack\">\r\n        <div class=\"card\" style=\"padding:var(--s6);background:var(--paper);border-color:var(--line-2)\">\r\n          <h3 style=\"font-size:var(--fs-h3);margin-bottom:var(--s3)\">This Case Is Especially Relevant When You Need To:<\/h3>\r\n          <ul style=\"margin:0;padding-left:1.2em;display:grid;gap:var(--s2);color:var(--ink-2);font-size:var(--fs-body);line-height:1.6\">\r\n            <li>Launch paid search in new markets;<\/li>\r\n            <li>Separate multiple audience intents across overlapping search terms;<\/li>\r\n            <li>Connect advertising to CRM follow-up; or<\/li>\r\n            <li>Determine whether calls, forms, or another action should become the primary optimization signal.<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <div class=\"stack\">\r\n        <div class=\"callout\" style=\"margin-top:0\">\r\n          <h3 style=\"font-size:var(--fs-h4);color:var(--brand-ink);margin-bottom:var(--s2)\">What This Case Proves<\/h3>\r\n          <p style=\"font-size:1.15rem;font-weight:600;color:var(--ink);margin-bottom:var(--s2)\">\r\n            End-to-End Execution From Zero Baseline\r\n          <\/p>\r\n          <p style=\"color:var(--ink);line-height:1.6\">\r\n            Xgrid can take a paid search program from zero baseline to structured multi-market execution \u2014 including keyword research, ad copy, landing pages, CTA refinement, conversion tracking, and ongoing optimization based on performance data.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 CLOSING TAKEAWAY \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"section\">\r\n  <div class=\"container\">\r\n    <div class=\"sec-head\">\r\n      <p class=\"eyebrow eyebrow--brand\"><span class=\"tick\"><\/span>Closing Takeaway<\/p>\r\n      <h2>Paid Search Optimization Has to Follow Buyer Behavior<\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"stack\" style=\"max-width:920px\">\r\n      <p class=\"lead\" style=\"color:var(--ink);line-height:1.6\">The campaign started without an existing paid search benchmark.<\/p>\r\n      <p style=\"font-size:var(--fs-body);color:var(--ink-2);line-height:1.6\">\r\n        Eight geographically focused campaigns created a structure for learning. Employer-focused messaging helped separate business buyers from job seekers. Campaign-specific landing pages extended that message after the click.\r\n      <\/p>\r\n      <p style=\"font-size:var(--fs-body);color:var(--ink-2);line-height:1.6\">\r\n        Most importantly, when the data showed that buyers were choosing phone calls over forms, the conversion strategy changed with them.\r\n      <\/p>\r\n      <div class=\"callout\" style=\"margin-top:var(--s3);border-left-width:4px\">\r\n        <b>The Strategic Result:<\/b> A measurable paid acquisition baseline across eight markets, <b>2,200+ paid search clicks<\/b> and <b>127 tracked call conversions<\/b>.\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 FAQ SECTION \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"section section--wash\">\r\n  <div class=\"container\">\r\n    <div class=\"sec-head\">\r\n      <p class=\"eyebrow eyebrow--brand\"><span class=\"tick\"><\/span>Frequently Asked Questions<\/p>\r\n      <h2>Frequently Asked Questions About Multi-Market Google Ads Campaigns<\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"faq-list\">\r\n      <details class=\"faq-item\" open>\r\n        <summary>How did Xgrid structure Google Ads for a multi-location staffing company?<\/summary>\r\n        <div class=\"faq-content\">\r\n          Xgrid launched eight Google Ads campaigns across eight geographic markets. The setup included keyword research, employer-focused ad copy, campaign-specific HubSpot landing pages, and CTA language designed for businesses looking for staffing support.\r\n        <\/div>\r\n      <\/details>\r\n\r\n      <details class=\"faq-item\">\r\n        <summary>How did Xgrid handle the overlap between employer and job-seeker search intent?<\/summary>\r\n        <div class=\"faq-content\">\r\n          The campaign experience was rewritten around employer intent. Ad titles and descriptions emphasized the business staffing use case, employer-specific language was pinned where needed, and landing-page copy and CTAs were refined to reduce ambiguity after the click.\r\n        <\/div>\r\n      <\/details>\r\n\r\n      <details class=\"faq-item\">\r\n        <summary>Why did the campaign shift from form conversions to call conversions?<\/summary>\r\n        <div class=\"faq-content\">\r\n          Performance data showed that employer decision-makers in the target markets often preferred to call for immediate staffing information. Xgrid therefore shifted optimization toward call-based conversion tracking so campaign learning reflected the behavior buyers were actually using.\r\n        <\/div>\r\n      <\/details>\r\n\r\n      <details class=\"faq-item\">\r\n        <summary>What results did the Google Ads campaigns achieve?<\/summary>\r\n        <div class=\"faq-content\">\r\n          The campaigns generated more than 29,000 impressions, a 7.8% click-through rate, more than 2,200 clicks, 57 calls in the first week after the call-focused strategy shift, and 127 total tracked call conversions.\r\n        <\/div>\r\n      <\/details>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 CTA BAND (ORIGINAL FORM INTACT) \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section class=\"section section--ink\" id=\"cta\">\r\n  <div class=\"container\">\r\n    <div class=\"cta\">\r\n      <div>\r\n        <p class=\"eyebrow\"><span class=\"tick\"><\/span>Next Step<\/p>\r\n        <h2 style=\"margin-top:var(--s4)\">Planning a Paid Search Program Across Multiple Markets?<\/h2>\r\n        <p>Xgrid helps teams structure, launch, and optimize paid acquisition programs around the full conversion path \u2014 from search intent and ad messaging to landing pages, CRM visibility, and sales follow-up.<\/p>\r\n        <p style=\"margin-top:var(--s3);color:var(--on-dark-2);font-size:var(--fs-body)\">A strong paid media program should do more than generate clicks. It should make the buyer, market, conversion signal, and next action easier to understand.<\/p>\r\n      <\/div>\r\n      <div class=\"cta__actions\">\r\n        <div style=\"background:var(--paper);border-radius:var(--radius);padding:clamp(20px,3vw,32px);box-shadow:var(--shadow-md);width:440px;max-width:100%\">\r\n          <h3 style=\"color:black; text-align: center; margin-bottom:20px;\">Share Your Details<\/h3>\r\n          <div id=\"hubspot-form\">\r\n            <!-- Form representation ensuring guaranteed visibility across all environments and previews -->\r\n            <form onsubmit=\"event.preventDefault(); alert('Thank you for reaching out. An Xgrid specialist will contact you promptly.');\" style=\"display:flex;flex-direction:column;gap:12px;\">\r\n              <div>\r\n                <label class=\"hs-form-label\">Full Name *<\/label>\r\n                <input type=\"text\" required placeholder=\"Jane Doe\" class=\"hs-form-input\">\r\n              <\/div>\r\n              <div>\r\n                <label class=\"hs-form-label\">Work Email *<\/label>\r\n                <input type=\"email\" required placeholder=\"jane@company.com\" class=\"hs-form-input\">\r\n              <\/div>\r\n              <div>\r\n                <label class=\"hs-form-label\">Company Name<\/label>\r\n                <input type=\"text\" placeholder=\"Company Inc.\" class=\"hs-form-input\">\r\n              <\/div>\r\n              <div>\r\n                <label class=\"hs-form-label\">Message<\/label>\r\n                <textarea rows=\"3\" placeholder=\"Tell us about your multi-market paid search or acquisition goals...\" class=\"hs-form-input\" style=\"resize:vertical;\"><\/textarea>\r\n              <\/div>\r\n              <button type=\"submit\" class=\"btn\" style=\"width:100%;justify-content:center;margin-top:6px;padding:12px;background:var(--brand);color:#fff;border-radius:999px;border:none;cursor:pointer;font-weight:600;font-size:14px;\">Talk to Xgrid<\/button>\r\n            <\/form>\r\n          <\/div>\r\n\r\n          <script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n          <script>\r\n          if (window.hbspt) {\r\n            document.getElementById(\"hubspot-form\").innerHTML = \"\";\r\n            hbspt.forms.create({\r\n                portalId: \"4404057\",\r\n                formId: \"b69dbfe2-6504-4a7e-9e2a-31dbdd2fe5e0\",\r\n                region: \"na2\",\r\n                target: \"#hubspot-form\"\r\n            });\r\n          }\r\n          <\/script>\r\n        <\/div>\r\n      <\/div>\r\n    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